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A New Wave of Opportunities for HES Dealers

Hot trends include wireless, new audio, home control, large-panel TVs, networking

February 18, 2013 By Jeff O'Heir
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HES executives urged the dealers to do more in leveraging social media and other types of new marketing strategies to promote what they can do better than their big-box competitors, including product and solution demonstrations, across-the-board installations, the merchandising of better-and-best product categories, pushing higher ASPs, and the ability to be the consumer's go-to technology expert and solution provider.

While a multitude of challenges continues to plague all segments of the CE and custom industries, there are plenty of bright sides, including a near-record DOW, increases in new housing starts and remodeling, and a resurgence of the luxury market. "It's not perfect," Ristow said of the current business climate, "but we can feel the momentum."

Some of the major solution trends driving that momentum include wireless speakers ("Every speaker vendor is not just looking into this technology, they're all investing in it," Ristow said.), new audio, a variety of better and best home control and automation, large-panel TVs ("We're selling a better class of TVs at higher prices," he said), shades and lighting, and headphones. Providing consumers with the advice and products they need to leverage the cloud and its related technologies is another category that dealers must begin to leverage.

Ristow also heralded Samsung's AllShare software as the mainstream alternative to Apple's AirPlay and TV streaming solutions. "This stuff will be part of our business," Ristow said, addressing all levels of dealers.

"The tidal wave of opportunity is coming," he added. "We're going to dominate in our legacy categories and grow in new areas."



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