How Alternative Payment Methods Can Boost Your Brand
In today’s retail environment, building a sustainable and successful brand is more challenging than ever. Retailers are under pressure to create a consistent brand message across all channels they interact with consumers in — stores, online, social media, etc.
In addition, today’s customer is demanding a simpler and more personalized shopping experience. At times, it can seem overwhelming. However, a key to success is to know that while understanding what customers buy is important, understanding how and why they buy products is even more critical.
A recent study by Affirm revealed 87 percent of consumers wanted a simple way to pay over time for large purchases that was not a credit card. Eighty-seven percent!
Don’t miss our webinar this Thurs., May 18 at 2 p.m. EST with Aaron Magness, chief marketing officer of Betabrand, about how transparency with customers has helped the apparel brand grow. In addition, Aaron and Pat Suh, head of customer success at Affirm, will provide tactical best practices on how to bolster your brand strategy. Lastly, they will dive into what honest financing is and why it matters to your customers. Sign up for this free webinar today!