How Alternative Payment Methods Can Boost Your Brand
In today's retail environment, building a sustainable and successful brand is more challenging than ever. Retailers are under pressure to create a consistent brand message across all channels they interact with consumers in — stores, online, social media, etc.
In addition, today's customer is demanding a simpler and more personalized shopping experience. At times, it can seem overwhelming. However, a key to success is to know that while understanding what customers buy is important, understanding how and why they buy products is even more critical.
A recent study by Affirm revealed 87 percent of consumers wanted a simple way to pay over time for large purchases that was not a credit card. Eighty-seven percent!