10 Reasons Why Consumer Marketing Will Never Be The Same
Profit pools for manufacturers versus retailers certainly differ; however have traditionally run in concert and in non-competing harmony. Now manufacturers are selling against retailers through their own stores and .coms, and Internet tools are stimulating product, price and channel conflict. With the entrance of profitable downloads from widgets, to cheap but useful applications and games, movies and music, opportunity still abounds for the right brand, with the right product, and the right channel and pricing strategy.
In 1966, Captain Kirk, Mr. Spock and many other new frontier friends were harbingers for our disruptive, and frankly, consumer-benefitting destinies. Today, as Star Trek promised, the Internet and a multitude of glowing smart boxes and screens are disrupting business America, and business Earth while at the same time orchestrating new frontiers of opportunity through a multitude of smart tools. Successful leaders are now pilots for the Internet storm, pilots for the new Enterprise of global opportunity.
Best wishes to all, "live long and prosper" in the languge of profitable business and retail's accelerating change and click, brick and mobile opportunities.
Peter Weedfald is the Senior Vice President of Sales and Marketing for Sharp Home Electronics Company of America (SHCA). He has also served as President of Gen One Ventures, SVP, Chief Marketing Officer of Circuit City, SVP of Sales and Marketing in North America for Samsung, and SVP of global marketing and EEVP, GM & Chief Marketing Officer for ViewSonic.