Expanding Sales and Profit Through Wireless
How Jamiesons’ added business with new audio solutionsOctober 3, 2012 By Nancy Klosek
When high-end home builds slowed down in the Toledo, Ohio, area, management at Jamiesons Audio/Video brainstormed on how to make up for the lost revenue.
“The way we looked at it, we needed to figure a way to get people to spend money, so we decided to use wireless to promote the aspect of getting people back to the idea of listening to music again,” said Ric Clark, vice president and business partner of the Toledo-based specialty dealer.
All the receivers and Blu-ray players Jamieson’s sell stream media, but none of the products stood out as well as the Sonos music platform, Clark said. Beyond its ease of installation, it has proven to be a steppingstone to more elaborate home and commercial installations, a portal to referrals and additional jobs, and a way to provide solutions to problems that clients never even knew they had.
For example, a residential client who is also a funeral director had called Jamieson’s for a service call in a three-chapel funeral home shortly after he bought a Sonos system for his home.
The existing system at the funeral home was a mess of wiring leading to a complex switching system that distributed audio to the chapels.
“It was an ideal situation for wireless,” Clark said, “so we hooked up Sonos so that loved ones’ playlists could be routed through the systems to each chapel.”
The funeral director can raise and lower the music volume from a smartphone, distribute migrate the sound to an adjoining chapel if needed, or easily delete an inappropriate song on a playlist. “We finished the first installation and it turns out he had a chain of funeral homes,” Clark said, adding that the project grew eightfold.
Jamiesons has also used Soundcast’s wireless speaker system to provide graveside music for another funeral director. That particular application was first used when Clark came up with the solution for a friend who wanted to fulfill his father-in-law’s dying wish to have the Notre Dame fight song played during burial. “We’ve since sold a few systems for that purpose,” Clark said. “The directors keep them in the hearses so they can provide that service as a courtesy when requested.”