How to Speak to Millennials
Kids these days. Our priorities, and clothes, differ drastically; and our “responsibilities” fall into varying categories. But there’s one thing people of all ages enjoy: entertainment. It may take a bit of education and diligence, but enticing the 20-something to shop with you for electronics need not be a hair-raising experience.
Where the Young People Are: Online
Consider this: Successful retailers have adjusted to a tremendous amount of flux during their tenure, instituting subtle and/or dramatic changes to adapt to the incoming customer. That includes dealers like Flanner’s Home Entertainment in West Allis, Wisc., a business that has been around for more than 120 years. It started as a sheet music company, and has made quite a number of adjustments over that time.
Today’s “typical” Flanner’s customer is a middle-aged to older male, said Randy Felker, chief operating officer. This customer has a very high household income, he said, adding, “However, as technology and product advancement has occurred, we are able to offer solutions to customers at a value that transcends this demographic.”
In fact, Flanner’s is currently poised to launch “a whole new digital presence and campaign” to reach the younger demographic. This includes a new website, social media platform and a blog.