Howard, Canon Extend Partnership

Canon and Oscar-winning filmmaker Ron Howard have extended their partnership, for a second year of the “Imagination” campaign. The first year was known as “Project Imagin8ion,” while the new campaign will be known as “Long Live Imagination.”

The campaign will include both digital and television campaigns, which will debut later this month.

“I loved the concept behind ‘Project Imagin8ion,’ a very pure experiment that showcased the power of still images on narrative story-telling,” Howard said as part of the announcement. “I’m excited about what’s on the horizon as I partner with Canon for year two of this fantastic creative adventure.”

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