HTSA Marketing Summit Wraps Up

HTSA's Marketing Summit took place in Chicago last week, as buying group members participating in seminars and discussions on such topics as email marketing, social media strategies and advertising.

Among other specific topics, the event covered organic SEO, content creation, and conversion opportunities for integrators. Attendees also heard speakers from Google, Houzz, Netsertive and more.

"For HTSA, it's not just important that profits are being generated, but that the enthusiasm continues to be generated and is infectious," HTSA's Bob Hana said in a statement. "Together we have the ability to drive the market as our organization remains a stealthy, educated, marketing engine."