HTSA Names Marini Director of Marketing

The Home Technology Specialists of America (HTSA) Thursday named Kathleen Marini its new director of marketing. Marini is a 25-year veteran of the marketing industry.

“This is an important strategic investment for HTSA as we strengthen our resources to provide vastly improved marketing services and support with an increased ability to generate demand and new clients for our members,” HTSA managing director Bob Hana said as part of the announcement.

“This is a key role whose primary mission is to work closely with members and manufacturers to create new and effective programs helping HTSA members go to market more effectively. Kathleen’s experience, passion and drive are perfect for this and I’m excited to have her join us.”

“The adoption of social media, the dramatic growth of content marketing and the untapped opportunities in web marketing to compliment traditional marketing make this a very exciting time at HTSA,” Marini said. She can be reached at kathleen@htsa.net.

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