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ICE Partners With Metra

December 2006 By David Thomas
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Mobile electronics buying group In Car Experts, Inc. (ICE) recently announced a strategic marketing alliance with Metra Electronics. The mobile audio provider will become a preferred vendor partner of ICE. Says ICE Executive Director Rob Elliot, “For years Metra has been a standard among installers. They continue to produce products that overcome the physical challenges of installing aftermarket equipment into vehicles. Metra’s Strategic Marketing Alliance with ICE further illustrates their unwaivering commitment to building installer solutions for the independent retailer.”

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