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IFA 2012: Philips Unveils Appliances, Apps, and TVs

September 4, 2012 By Jack Cotter
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Philips entertained the crowd at IFA in Berlin with a live cooking demonstration by celebrity chef Jamie Oliver.

Philips CEO Peter Nota served as sous chef while Jamie Oliver became boss for the day. The pair prepared an Indian curry in the Philips HomeCooker designed by Jamie Oliver. The device, which boils and slowly stirs food is "basically like an extra pair of hands," said Oliver.

The package includes a cookbook that Oliver wrote specifically for the Philips home cooker. Also noted, Oliver has developed a number of other "kitchen tools" with the company besides the flagship slow cooker, although specifics were not listed.

Other new Philips appliances mentioned in the press conference included the Styleshaver, Sonicare PowerUp Toothbrush, Wake-up lights, Saeco Exprelia Evo Espresso-maker, and Senseo Twist.

App enabled accessories include the InRange valuable tracker, the In.Sight wireless baby monitor, and a Bluetooth Hi-Fi adaptor to turn existing speakers into a hi-fi wireless system.

Philips also focused on audio, highlighting the Fidelio brand, including the Hi-Fi range, the P8 and P9 portable speakers, multiple SoundBars, and X1 headphones with a 50mm driver. Philips drew inspiration from its original 1955 Philetta radio for the new Philips Original Radio with iPhone dock and digital/FM radio.

Finally the CEO of TP Vision, Maarten de Vries, took the stage to announce that the Philips TV brand is here to stay and grow, with the new 9000 series in 46" and 60" models with full HD 3D. Philips also updated the 6900 series smart TV with a new frameless design.

At this time, we do not have information on U.S. availability or prices.
 

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