IFA, NAPCO Media Bring CE Week 2018 to NYC’s Javits Center
As CE Week 2018 begins preparations for its 11th year servicing the consumer technology community, show organizers and exhibitors are going to have a lot more space to work with. IFA, organizers of the largest consumer tech and home appliance show in Europe, and NAPCO Media announced on Thursday that their new business entity, CT Lab Global Media, has reached an agreement with the Jacob K. Javits Convention Center in New York City, to move CE Week 2018 into the top-tier conference venue.
CE Week exhibits will run from June 20-21, 2018.
In a statement, CT Lab Global Media—the parent company of Dealerscope—said the move represents a pivot in emphasis for CE Week that will make the show more consistent with IFA’s longstanding mission as a world-renowned producer of buyers’ events. With that mission in mind, CE Week 2018 will represent a transition from a predominantly media-oriented show with a retailer presence to one that caters to the CE retail and distribution channels. And, of course, the media (Dealerscope included) will continue to play a significant role in promoting the show and all major product announcements made at the Javits Center this coming June.
“We are excited about the opportunity that creating this new alliance affords IFA, and about working with our U.S. partners, who have already established CE Week as a solid foundation,” Jens Heithecker, senior vice president of Messe Berlin Group and IFA Berlin executive director, said in the statement. “We look forward to building upon that foundation together, bringing to CE Week all of IFA’s strengths to create synergies that will leverage the expertise of our global reach, and that will serve the American CE retailing community even more effectively.”
IFA and NAPCO Media said that CE Week powered by IFA will remain geared towards leaders in the consumer technology industry. But this new focus will allow the midyear tradeshow to serve as a forum for the global retailing and distributor buying communities where they can conduct actual business with vendors.
Building on that promise, CE Week will bring back the Retailer Meetups event that was introduced last year. This unique, invite-only networking opportunity enabled leaders from across the consumer tech spectrum to connect, exchange ideas, and build relationships through a series of one-on-one meetings. To build on the Meetups, IFA said it will add key global distributors, retailers, and buying groups to the event. The Retailer Meetups take place on June 19, the day prior to the opening of CE Week 2018 exhibits.
For more information on CE Week and the Retailer Meetups visit the CE Week website.