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IFA Opening Press Conference: Online Distributing is Not a Threat

August 30, 2012 By Jack Cotter
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[The dealer] has to invest in his shop so that he can generate shopping pleasure. Then he can also enlarge his business with installation orders, with service orders. If a dealer enters the livingrooms of the customers then he has a chance to also look to other areas of his business, for example multi-room solutions, not only based on audio but also including video and so on."


 

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