Dealerscope spoke with Tom Bamrick, executive director and general manager of Ingram Micro Consumer Electronics (IMCE), on the heels of the distributor’s annual Spring Vendor Expo at the Westin Kierland Commons in Scottsdale last week. Here’s what he had to say about company initiatives and the goals set at the Show for the balance of 2014:
Dealerscope: How has the CE business changed in recent years and how is IMCE helping dealers to adapt?
Bamrick: The CE business used to be dramatically different from the IT small-to-medium enterprise resellers businesses I’d grown up selling to. Those lines, though, are starting to blur more and more every day.