Indiegogo Head of Hardware to Keynote CE Week 2017
As one of the largest crowdfunding platforms in the world, Indiegogo has played a massively important role in helping tiny startups get noticed by both consumers and the retail industry. There are countless campaign success stories—particularly in the consumer tech space—that have come out of Indiegogo (brands like Misfit, Code.org, Lift Labs, and more). You could almost argue that today brands seek to utilize the platform as a way to quickly go viral, with the added benefit of raising a few bucks.
But how can tech brands, and retailers, work together to create even greater success out of the platform? That’s just one of the questions that John Vaskis, Head of Hardware, Technology, and Design Sales at Indiegogo, will address during his opening keynote for CE Week 2017 on Wednesday, July 12 at 12 p.m.
In its tenth year, CE Week is the premiere summer consumer technology trade show that takes place in the heart of New York City. The event consistently attracts top industry press and professionals, and gives consumer tech companies of all shapes and sizes the opportunity to present their products and services to a massive global audience. That same audience will have the chance to hear and learn from one of the top individuals at Indiegogo.
Vaskis’s keynote, “From Zero Sales to Big Box Retail,” will detail what the process of using the platform is like for manufacturers or those who simply have a brilliant idea.
“The speech will encapsulate the process of a how a hardware company goes from product idea, to successful crowdfunding raise, transition into ecommerce and finally navigating the world of big box retail,” he said.
Vaskis joined Indiegogo in July 2012 as the Head of Gaming and Exploratory Vertical Sales. He’s been in his current role as Head of Hardware since July 2014. In that role, Vaskis manages Indiegogo’s largest sales team that is focused on “driving growth in the hardware and technology vertical” at the company. Vaskis and his team work closely with hardware entrepreneurs to help them build go-to-market strategies for their product launches and beyond. Collectively, he and his team and raised over $400 million on the platform.
Previously, Vaskis worked at Oberon Media, a white label digital distribution channel that included AOL, MSN, Yahoo, and Orange. There he headed up a team that managed relationships on over 350 game developers including Electronic Arts, Activision, and TellTale Games.
CE Week 2017 runs July 12 and 13 at the Metropolitan Pavilion in New York City. For more information on the show, Vaskis’s keynote, and other events happening throughout the week visit www.ceweekny.com.