IndyCar's Castroneves is Newest SMS AmbassadorMay 21, 2014
SMS Audio said Wednesday that it has named auto racing star Helio Castroneves as its newest worldwide brand ambassador. Castroneves, a three-time Indianapolis 500 winner, is also a past Dancing of the Stars competitor.
Castroneves will "provide support to SMS Audio’s marketing initiatives as part of his role," SMS said.
“I throw on a pair of headphones to get focused before I step onto the track, and know that SMS Audio is the best of the best when it comes to a quality pair that doesn’t sacrifice style,” Castroneves said as part of the announcement. “I’m looking forward to representing such a respected brand.”