As a $6.8 billion organization with $1 billion in inventory and 185,000 SKUs, Ingram Micro presents a ton of opportunities for its retailer and reseller partners to improve their business. But at their annual Consumer Technology Solutions (CTS) Conference in May, the distributor pitched attendees on the opportunity to “Connect” on multiple levels. Though a vague theme for the conference, the idea took hold throughout the week in Scottsdale, Arizona.
Ingram Micro CTS of course wanted attendees to connect with one another through networking opportunities—the staple of any conference. But they also wanted them to think about the ways technology allows us to connect with one another, and how that technology can position retailers and resellers to become leaders in the marketplace.
During a presentation on the show’s opening day, Alexandra Harding, Ingram’s director of vendor management and purchasing, talked about the work Ingram’s Business Intelligence team has done identifying whitespace opportunities in the consumer tech marketplace. One of the biggest: smart home tech.