Inside Legrand's Acquisition of NuVoNovember 27, 2012
NuVo Technologies has provided more details to CustomRetailer on the recently announced acquisition of NuVo by Legrand North America. NuVo will continue to be led by David Rodarte in his new role as vice president and general manager, reporting to Doug Fikse, Legrand president, Home Systems Division.
CustomRetailer: The announcement of the acquisition said that NuVo will operate as an independent business within Legrand's Home Systems division. Will its status be as a Legrand portfolio brand - for example, along the lines of Vantage and Middle Atlantic - or will NuVo be defined separately rather than as a brand under the Legrand umbrella?
David Rodarte: NuVo will continue to operate and sell products under the NuVo brand name in the marketplace.
CR: The announcement stated that the acquisition is meant to complement Legrand's product portfolio. Can you address in what specific areas Legrand will benefit from the NuVo acquisition, in terms of product category areas Legrand had not served before - and in what product category areas NuVo stands to benefit, from its addition to the Legrand family? Is there overlap that needs to be sorted out to avoid redundancies?
Rodarte: Going forward, the NuVo Technologies team will work with leaders across Legrand to define, develop and launch new and innovative product solutions for its customers. As well, Legrand may evaluate utilizing NuVo Technologies' products in other market segments. Newly formed cross-unit teams will help identify new opportunities for growth and technology sharing across the Legrand businesses.
Legrand acquires best-in-class companies - and NuVo Technologies fits that definition. The companies both provide audio solutions and have a shared "customer first" focus. Legrand understands and appreciates NuVo Technologies' products, markets, company culture and customer service philosophy.
NuVo is known for its "customer service" in providing best-in-class products to the systems integrator - and for delivering high-fidelity systems at affordable price points. It understands the audio markets and provides solutions that help its customers be more successful. NuVo contributes this expert knowledge and its direct relationships with more than 1,000 integrators and more than 60 distributors worldwide and provides a channel capable of supporting and sustaining rapid innovation and growth. Legrand and NuVo would together offer a variety of home systems solutions across the sum of their channels.
CR: Is there a great deal of overlap in terms of the numbers and kinds of dealers that Legrand and NuVo serve? How many dealers and what types of dealers will Legrand gain access to with the acquisition - and how many and what types of dealers will NuVo gain access to? Will your current dealer support structure remain intact?