CompUSA and TigerDirect Expand Retail 2.0 Innovation
Systemax, the parent company of CompUSA, TigerDirect and Circuit City, showcased new in-store kiosks for AMD and WD that are designed to take the company's Retail 2.0 strategy to the next level.
Gilbert Fiorentino, Systemax's chief executive of Technology Product Group, rolled out the Retail 2.0 concept two years ago at CES and has since been deploying elements of it throughout all CompUSA and TigerDirect stores. Retail 2.0 is a sales and marketing strategy that marries online technology and tools to in-store merchandising displays. The displays are designed to give consumers the rich-media information they need to choose the right products and to deliver stocking, supply-chain, sell-through and analytical information to the retailer's sales floor and corporate offices.
The new kiosks build upon those capabilities by offering richer information and tools to the consumer, retailer and manufactures. While the two kiosks have a different look, they accomplish similar tasks.