JD Power Study: Still Little 3D TV InterestAugust 22, 2012
The percentage of TV buyers who purchase a high definition television for its 3D capabilities remains very low- just 11 percent. That's according to J.D. Power and Associates' new 2012 High Definition Television (HDTV) Report.
Price (75 percent) remains the top reason customers choose specific TVs, followed by brand reputation (60 percent); positive reviews (37 percent); past experience with the brand (36 percent).
"While still finding its niche, 3D HDTV capability is not a leading force in purchasing a television," said Sara Wong Hilton, a director at J.D. Power and Associates, said as part of the announcement.
"One reason is that 3D HDTVs are typically more expensive than non-3D-capable HDTVs. Additionally, in order to view 3D media, special media players, and 3D glasses in some cases, are required. The extra cost could play a role in dissuading customers from adopting the technology at this point."