The percentage of TV buyers who purchase a high definition television for its 3D capabilities remains very low- just 11 percent. That's according to J.D. Power and Associates' new 2012 High Definition Television (HDTV) Report.
Price (75 percent) remains the top reason customers choose specific TVs, followed by brand reputation (60 percent); positive reviews (37 percent); past experience with the brand (36 percent).
"While still finding its niche, 3D HDTV capability is not a leading force in purchasing a television," said Sara Wong Hilton, a director at J.D. Power and Associates, said as part of the announcement.