Video, Business Strategy August 22, 2012 JD Power Study: Still Little 3D TV Interest Facebook Facebook Twitter Twitter LinkedIn LinkedIn Google + Google+ Email Email 2 Comments Comments The percentage of TV buyers who purchase a high definition television for its 3D capabilities remains very low- just 11 percent. That's according to J.D. Power and Associates' new 2012 High Definition Television (HDTV) Report. To continue reading, tell us a little about yourself. Work Email* First Name*Last Name*Title*Company*Zip/Postal Code*Primary Business*Primary BusinessRetailer - Physical Store OnlyRetailer - E-Commerce OnlyRetailer - Omnichannel ( Physical + E-Commerce)DistributorManufacturerServices - Financial/Retail/TechnologyIndustry AssociationManufacturer s RepresentativeCreative Services/Ad AgencyOtherJob Function*Job FunctionManagement - CEO/President/OwnerManagement - VP/General ManagerManagement - Other C-levelBuyer/Merchandiser - VP/Director/ManagerMarketing - CMO/VPMarketing - Director/ManagerSales - CRO/VPSales - Director/ManagerSales - OtherTechnology - CTO/VPTechnology - Director/Mgr.OtherSales Volume*RevenueOver $50 million$25 000 001 - $50 000 000$10 000 001 - $25 000 000$5 000 001 - $10 000 000$1 000 001 - $5 000 000$500 000 - $1 000 000under $500 000 2 Comments View Comments Related Content Dealerscope’s Whirlwind Tour Around CES 2017 Solaire Partners with Petra The 12 Best TV Deals for Black Friday 2016 HDMI Licensing, LLC, Demos HDMI Alt Mode for USB Type-C at IFA 2016 TCL Introduces TCL Roku TVs, Appoints New Leadership in Mexico VIZIO Begins Roll Out of Updated Firmware to Support HDR10 Format Comments jeffoheir More and better content would help. The industry (and consumers) also has to find a way around the active glasses issue. Should it be doing more to promote passive glasses technology? 3D seems like it’s still a good "future proof" marketing strategy: "Mr./Ms. customer, at least you’ll have 3D capabilities in this beautiful new TV when more content becomes available." And let’s not forgot about gaming. What do you think: Is 3D a good marketing tool to push TVs or is it just another every day feature that’s not worth getting excited over? Let us know. Keith S. Or it could mean, 3D sucks.