JD Power Study: Still Little 3D TV Interest

The percentage of TV buyers who purchase a high definition television for its 3D capabilities remains very low- just 11 percent. That’s according to J.D. Power and Associates’ new 2012 High Definition Television (HDTV) Report.

Price (75 percent) remains the top reason customers choose specific TVs, followed by brand reputation (60 percent); positive reviews (37 percent); past experience with the brand (36 percent).

“While still finding its niche, 3D HDTV capability is not a leading force in purchasing a television,” said Sara Wong Hilton, a director at J.D. Power and Associates, said as part of the announcement.

“One reason is that 3D HDTVs are typically more expensive than non-3D-capable HDTVs. Additionally, in order to view 3D media, special media players, and 3D glasses in some cases, are required. The extra cost could play a role in dissuading customers from adopting the technology at this point.”

Related Content
  • jeffoheir

    More and better content would help. The industry (and consumers) also has to find a way around the active glasses issue. Should it be doing more to promote passive glasses technology? 3D seems like it’s still a good "future proof" marketing strategy: "Mr./Ms. customer, at least you’ll have 3D capabilities in this beautiful new TV when more content becomes available." And let’s not forgot about gaming. What do you think: Is 3D a good marketing tool to push TVs or is it just another every day feature that’s not worth getting excited over? Let us know.

  • http://KeithS. Keith S.

    Or it could mean, 3D sucks.