JLab Audio Named Official Audio Partner of Major League Soccer
On Monday, rapidly-growing audio brand JLab Audio and Major League Soccer announced a multi-year sponsorship deal. The partnership makes JLab the official audio brand of the MLS and will focus on “connecting players and fans with JLab’s wireless products,” the league said in a statement on its website.
Along with the national MLS partnership, JLab will also become the official partner of the LA Galaxy, five-time MLS Cup champions.
Similar to other official audio product sponsorships we’ve seen in sports, JLab will become a much more visible brand on the field prior to MLS games. JLab said it will work with MLS athletes to get their wireless products in their hands for pregame warmups. JLab will also receive field-level signage during nationally televised matches, and sponsorship on curated custom athlete playlists that will be hosted on MLS channels.
To celebrate the partnership with JLab, the MLS said that it and JLab are offering fans a chance to with an “ultimate experience” prize pack that includes a trip to the 2018 MLS All-Star Game presented by Target in Atlanta, as well as additional prizes. The #FINDYOURGOAL Sweepstakes also includes two round-trip flights to Atlants, a three-night stay in the city, and a pair of Epic Air True Wireless Sport Earbuds.
The partnership also extends to this weekend’s 2017 MLS Cup final. Players on the winning squad will each receive a pair of yet-to-be-released Epic Sport Wireless Earbuds in an exclusive new color—JLab Blue—which will be available at retail in early 2018.
For more on the partnership, check out the JLab website.