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Report: Best Buy "Storefront" Getting More Partners

July 16, 2009 By Stephen Silver
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Just days after Best Buy announced a deal with TiVo in which users of TiVo devices will have access to a special Best Buy interface, reports are Best Buy has more such partnerships in mind.

According to the Web site Contentinpole.com, the "digital storefront" that is part of Best Buy's deal with TiVo will eventually find its way to HDTVs and other products from other major manufacturers. The site's sources named LG and Samsung as likely partners, and added that "multiple big-name CE manufacturers are lining up" to get in on the action.

The interface will be on the products by the holiday season, the report said.

The storefront will represent a virtual online store on the user's TV, from which they can both get information on Best Buy products and even place orders. The TiVo deal, announced earlier this week, also included major merchandising of TiVo products in Best Buy stores.

 

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