JVC Mobile Launches "Turn Me On: THE ROAD" Campaign Featuring Halestorm
Earlier this week, JVC Mobile Entertainment announced its 2012 Turn Me On: The Road/ Halestorm campaign to promote JVC In-Dash Multimedia and Navigation receivers. The documentary style viral-video campaign will feature rock act, Halestorm.
In 2008, JVC Mobile rethought its marketing strategy and created the "Turn Me On" series, which previously featured artists such as Pappa Roach, Buckcherry, Josh Todd, Lita Ford, and many more to collectively earn over 40 million combined online video views.
The fifth installment of the "rockumentary" series will follow Halestorm throughout their 2012 tour. It will be released in three different parts. The first, which was released on May 1 and featured on the JVC big screen in Times Square, includes behind the scenes footage, childhood musical aspirations, and their experiences in the band. The second part will be released in the summer months, and the series will conclude sometime in the fall.