Kathy Ireland Launching Electronics AccessoriesFebruary 10, 2014
E-filliate Inc. announced Monday that it has teamed up with Kathy Ireland Worldwide to produce a new line of "Kathy ireland Connect"-branded mobile technology accessories, in such categories as phone cases, chargers, cleaning products and earphones.
"When we met and began discussing the infusion of fashion into these product categories, we knew there was no other company to consider," Ireland said in a statement. "E-filliate is an industry leader and we are excited to continue expanding our brand into technology E-filliate holds an extraordinary market share in this category and it is a partnership which offers special opportunities for both companies. It is our plan to develop Jardin and ACafé Society collections within this partnership."
Ireland is not exactly new to the electronics industry. In 2011, she teamed up with buying group BrandSource to become an ambassador, and appear in broadcast ads for BrandSource members.