Kicker, SoundGate Join In Car Experts

The In Car Experts Group said this week that Stillwater Designs, the owner of the Kicker and SoundGate brands, has joined the group as a vendor partner.

“We are very excited to have the originators of the KICKER brand as a partner with In Car Experts,” Chris Cook, president of MERA, said as part of the announcement.

“Stillwater Designs has shown the ability to maintain its Unilateral Minimum Advertised Price (UMAP) policy across its brands and channels, thus protecting and retaining profit margins for its retailers. The company’s proven dedication to its retail core sets the stage for delivering high value to In Car Experts retail members.”

The partnership is the first announced since In Car Experts was acquired by the Mobile Electronics Retailers Association (MERA.)

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