Klipsch Flexes Muscles at Internet Bandits
Klipsch, a tech-driven audio company, announces today that it has filed multiple lawsuits against unauthorized sellers that have resulted in over $5 million in those sellers’ funds locked up by a federal court order. Additionally, in the past 12 months, Klipsch has terminated authorized resellers that supplied internet bandits with various Klipsch products. The total value of such business was in excess of several million dollars.
“Klipsch has spent 70 years building a powerful and trusted reputation and under my watch we will never again let a pop-up shop determine the look, feel and consumer experience of our brand,” said Paul Jacobs, Klipsch CEO. “With the full support of VOXX International, we have an open checkbook to continue pursuing these bandits until the degradation of our brand stops.”
Klipsch will use CEDIA 2016 to launch a 12-month channel marketing initiative that will reduce the number of authorized internet resellers from more than 50 to 10 while also dropping all authorized marketplace platforms except two, Amazon and eBay. More than 20 new products will be on display at CEDIA, products that are aimed specifically at the custom integrator and will not be eligible for online transactions.