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Kmart Wrestles With WWE

March 5, 2009 By Stephen Silver
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Kmart and World Wrestling Entertainment have teamed up on a special in-store and multimedia promotion in conjunction with WWE's upcoming Wrestlemania event.

Kmart stores will include a prominently placed product display featuring WWE-related products, including entertainment and gaming accessories as well as apparel and toys. Customers purchasing $50 or more of wrestling merchandise will receive $10 off the pay-per-view purchase price of Wrestlemania, which is scheduled for April 5.

"Kmart has been a fantastic retail partner for WWE. This partnership offers WWE fans one more way to purchase merchandise commemorating this historical WWE event," WWE's vice president of marketing, Michelle D. Wilson, said as part of the announcement. "Kmart is a valued partner whose participation will help make the 25th Anniversary of WrestleMania an even bigger success."

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