12 Volt: KnowledgeFest 2012: The Playbook
The comparison of KnowledgeFest to a football playbook is clever. But I gotta give it up to Del Ellis of Del Ellis Sales Training for the best representative metaphor for our industry: “It’s warfare out there. Special ops (showrooming), black ops (transshipping), covert ops (manufacturers’ QR codes sending customers to another retailer); it’s all happening every day on our retail front.” Here are few tactical nuggets of wisdom we picked up from some of the seminars at KnowledgeFest:
Marcel Newell of Avidworx and Jody Culbertson of Visions, a Canadian retailer with 16 storefronts, talked about the process of creating a successful culture for your business.
Newell noted, “Probably one of the most interesting projects you can motivate your team with is to have them bring in a few of their favorite magazines. Then have them cut out a few photos that interest them the most. After a half-hour, you’ll have a collage of items that represent quality and passion.”
Next, he suggested, have the staff come up with a list of core values for your organization. Post these core values on the bathroom wall, so everyone can see them every day. They are the words to live by.