Hitting the CE Spot
Memo to specialty CE retailers: Think green, not pink, when a female customer walks through your doors. Women are embracing consumer electronics more than ever, buying e-readers, tablets, smartphones, digital cameras, notebooks and other CE devices for themselves and their families.
And when it comes to traditional audio/video categories such as television, women are equal partnesr in big household purchase decisions. If she’s not on board with the big-screen TV her husband hubby is obsessing over, chances are it ain’t gonna happen. The bottom line: CE specialists that ignore female customers are missing out on a boatload of revenue.
Women Driving CE Growth
Women’s share of technology dollars climbed to 47 percent between June 2011 and 2012, or about 3 percent higher than same period a year earlier, according to the latest research from NPD Group. “In a tech market that was fairly flat, it was women who were driving the growth,” said Liz Cutting, director and senior imaging analyst. “Of the big categories, PCs were still growing but it was tablets and smartphones that really drove the increase.” In particular, the female share for tablets jumped 8 percent year over year, reaching 48 percent of all dollars spent.