Lee: Partnerships Key to Monster’s Multi-brand Strategy
Monster Products, a company that is already fully engaged in several high-profile partnerships with multiple headphone brands under the Monster umbrella that cut across most major buyer demographics, is ready to take on additional partners to whom it can offer the same technological know-how and benefit of deep and trusted industry and retail relationships that it provided the Beats brand when Beats was launched into the market more than five years ago, That is the essence of the message being delivered by Noel Lee, Monster’s Head Monster.
“We’re grateful for the retail support of Monster that let us create Beats, and our retail partners can be proud of its success,” said Lee, who took that message – along with a bevy of products just hitting retail shelves – on the road this past week in wake of the imminent announcement of the completion of $3.2 billion Beats-Apple deal.
“Our future is to run hard, because we know the formula,” said Lee. “We’ve shown that Monster is a platform for innovation, creativity and collaboration. We’re open to collaboration. The Beats-Apple deal just spotlights that anything is possible, and this puts a spotlight on the value of companies in our space. And we want to be involved with partners that innovate, in or out of our space.”