LEGO BOOST Building and Coding Set Unveiled at CES, Empowers Children to Bring Creations to Life
On Wednesday, the LEGO Group announced LEGO BOOST, a supercharged building and coding set that lets children bring their LEGO creations to life by adding movement, sound and personality. Unveiled at the Consumer Electronics Show in Las Vegas, Nevada, LEGO BOOST will be previewed to members of the global media at Digital Experience! on January 4 and will be demonstrated to CES attendees as part of the Kids@Play Kids & Technology Marketplace from January 5-8, 2017 at the Sands Expo. With a suggested retail price of $159.99 (USD), LEGO BOOST will be available in the second half of 2017.
LEGO BOOST combines the endless play opportunities of a traditional LEGO set with an endless variety of movement and sound capabilities made possible through an easy-to-use, app-based coding environment. LEGO BOOST was developed for children ages 7 and older by an international team of LEGO designers. Using familiar LEGO elements and simple coding language, LEGO BOOST delivers an intuitive approach and opportunities for quick success.
Powered by a Move Hub, a LEGO stud-covered brick with built-in tilt sensor upon which children can add LEGO elements, motors and a sensor that combines color and distance detection, LEGO BOOST brings movement to any LEGO creation. The set includes building instructions for five diverse models; Vernie the Robot, Frankie the Cat, the Guitar 4000, the Multi-Tool Rover 4 (M.T.R.4), and the Autobuilder, each designed to give children the basic building and coding skills needed to express their creativity by personalizing whatever they build.