Lenbrook Launches Bluesound Wireless Audio System
Multi-room streaming aimed at young demographic and audiophilesOctober 18, 2013 By Jeff O’Heir
Aimed at the step-up market, the line includes the Pulse ($699) all-in-one streaming system; the Vault ($999) CD ripping, storage and streaming system; the PowerNode ($699) amplifier; and the Node ($499) for streaming digital music collections to a stereo system. Bluesound’s mission is to introduce the wireless generation to high-quality audio and audiophiles to the wireless world, said Dean Miller, president and CEO of Lenbrook.
“Just because products are simple doesn’t mean they have to be of mediocre sound quality,” added John Banks, Bluesound’s chief branding officer.
The line will initially launch in the U.S. through 40 specialty dealers, who will have access to Bluesound’s Sound Academy online training and information site. Bluesound will begin expanding its dealer network later in the year.
“We feel until now, the good consultative sales person didn’t have something like this,” Banks said. “It’s for the (consumer) who is willing to spend a couple of extra hundred dollars… We’re striving to make better sound for the dollar.”
Users control the system through an app on their iOS or Android device. Designed by members of Lenbrook’s NAD and PSB engineering teams, Bluesound is a 24-bit native, pure-digital system that uses a DirectDigital 35-bit 844kHz DDFA amplifier and an ARM Cortex A8 processor to product higher-than-CD quality, according to the company.
While Bluesound executives said the system is designed to please audiophiles, the initial marketing campaign is aimed at a young demographic: hipsters who are ready to advance from the headphone/smartphone setup to a fixed, stand-alone system. Bluesound is looking to partner with more edgy, established bands, as well as up-and-comers. The company has already signed up The Kick Drums and El Ten Eleven and is planning to add its sponsorship to a variety of music festival