LG Drops OLED TV Prices

LG Electronics said Monday that it is dropping prices of its leading OLED TV models, in order to “significantly grow the OLED market in 2014.”

LG’s 55-inch 55EA9800 TV will now retail for $7,999.99, which is less than half of the introductory price when the product was introduced last year. LG will also offer a $1,000 instant rebate, bringing the “real” price to under $7,000.

“With our superior WRGB technology, LG has been a leader in OLED technology from the very beginning, and our position continues to get stronger,” William Cho, President and CEO of LG Electronics USA, said as part of the announcement.

“Razor thin OLED TVs, with their amazing color and contrast ratios, represent the first major change in TV display technology since the rise of LCD/LED large-screen HDTVs. Our goal is to grow the U.S. OLED TV market by making OLED TVs more affordable. And this is another step in that direction.”

  • Companies:
  • LG
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  • Nick

    It just one model, not models. Price not prices.

  • brad

    that’s still to high a cost for the average consumer. Vizio will have out a 70" 4k this year for 2500ish. 55" starting at around a $1000. until OLED is in that price range, it’s not going to be an option for most people looking to but a TV.