Inside LG’s Ultra-High-Definition 4K TV Launch
LG's new 84-inch Ultra-High Definition 4K TV (84LM9600), with an MSRP of $19,999 that is almost as stunning as its picture, isn't for everyone. But it sure does a lot to attract a hell of a lot of people when the launch event is coupled with a storewide sale.
Such was the case at Video & Audio Center in Lawndale, Calif., where hundreds of people lined up for hours before the store opened to take advantage of across-the-board deals, catch a glimpse of the new set, and even buy one.
"Our industry needed this new technology," said Joseph Akhtarzad president of Audio Video Center. "The buzz around ultra-high definition 4K will get even more people interested in the whole line of new HD TVs."