March Launch for LG’s OLED
LG used its 2013 CES press conference to announce that it will introduce a 55-inch OLED TV (55EM9700) to the U.S. market in March for an MSRP for between $10,000 and $12,000. The new OLEDs will launch in Korea this month. The company will also add two new screen sizes - 55 and 65 inch - to its Ultra HD 4K TV line, a new suite of smart appliances, additional Google TV models and a 100-inch laser TV.
The company is marketing its entire 2013 lineup under the slogan "Touch the Smart Life" in response to what LG CTO Dr. Scott Ahn said is a failure of other CE manufacturers to deliver smarter products that customers actually want. "For several years companies have been striving to make products smarter," he said. "But have they really changed anyone's life? LG is delivering the products that make life smarter."
That means LG's core product lines - including appliances, TVs and smartphones - will feature improved connectivity and more intuitive interfaces, Ahn said. In one example, LG showed off its "One Touch Connection" button, which is designed to easily connect mobile devices to smart TVs and appliances for wireless control and connectivity.