LG Names VanderWaal Head of U.S. Marketing
LG said Thursday that it has named David VanderWaal its new head of brand marketing activities for LG Electronics USA.
VanderWaal, with LG since 2007, was previously director of brand marketing for home appliances. Prior to LG, he was with Maytag, Jenn-Air and Hallmark.
In his new role, the company said, VanderWaal will oversee marketing, advertising, research and consumer insights, sponsorships, promotions, in-store merchandising, and digital marketing.