LG Redesigns webOS as its Smart TV Platform

New features and interface designed for easier use

LG Electronics announced at CES that its webOS, bought from HP last March, has been reworked as the company’s new Smart TV platform.

The OS features a redesigned user interface and be implemented in more than 70 percent of LG’s Smart TVs this year. It is designed to make content searching and viewing, connecting with other devices and the initial TV setup process easier, according to the company.

The first time the user turns on the webOS-enabled LG Smart TV, for example, an animated character named BeanBird appears onscreen to help get connected and walk the user through setup. The viewer can shake the Magic Remote or press the OK button to receive further advice.

webOS can also recognize when and what kind of external device has been plugged into the TV and brings up a pop-up menu listing all relevant options for the user to choose from, LG said.

webOS also features the Launcher, a left-to-right scrollable menu that runs along the lower portion of the screen, making it possible to switch between broadcast TV, smart TV content and media stored on external devices without having to return to the Home screen.

The new Today menu is a one-stop content recommendation service, suggesting popular TV shows, programs that have been missed as well as full-feature movies. Running horizontally along the center of the screen, the Today bar can also be scrolled up or down via the Magic Remote wheel to reveal more exciting viewing options.

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