LG Goes For the Curves

Unveils Flexible OLED TV and Phone at CES

LG Electronics at CES unveiled its Flexible OLED TV and curved G Flex smartphone. The curvature of the TV display can be altered using the TV remote to suit the viewer’s preference, while the curved phone is designed for all-around ergonomic comfort.

“LG’s Flexible OLED TV is a product that has to be seen to be believed because it defies description,” said H. H. Ha President and CEO of LG’s Home Entertainment Company. “What curved is to flat, flexible is to curved. LG continues to lead the evolution of televisions into the next generation.”

Pricing and release date of the new set was not announced.

LG did say that its G Flex curved, flexible smartphone will be available in the sometime in Q1 from Sprint, AT&T, and T-Mobile, but did not announce pricing.

“Combining unparalleled consumer benefits with the best of LG’s technological advancements, the LG G Flex represents the shape of innovation, a harbinger of the future of smartphones and is poised to reinvigorate excitement in the category during 2014,” said Morris Lee, senior vice president and head of North American sales and marketing, LG Mobile Communications Company.

The phone was designed to provide a cinematic viewing experience, along with ergonomic comfort. A six-inch curved Plastic OLED HD display designed by LG Display and a curved battery developed by LG Chem gives the G Flex its curves.

Features include QuickTheater, which is designed to provide quick access to photos and videos from the lock screen with a simple dragging gesture and Dual Window, which divides the screen into two separate applications so users can drag and drop information.

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