LG Intros Large-Screen OLED and Google TV
Highlights new Smart TV and connectivity features
January 9, 2012 By Dealerscope StaffLG, during its kickoff press conference at 2012 CES, announced a 55-inch OLED TV scheduled for shipment in the third quarter, an LG Google TV, a new line of premium TVs, as well as new interfaces and connected services for its video and appliance lines.
OLED
The 55-inch class OLED HDTV has a contrast ratio of over 100,000,000:1, 50times greater than that of LED/LCD display panels, a proprietary TRIPLE XD Engine with Dynamic Color Enhancer, as well as a Contrast Optimizer and Resolution Upscaler for fine tuning the TV's on-screen details. The TV measures about 4mm thin and weighs 16.5 pounds. LG has not set a price.
Google TV
Despite Sony's poor outing with Google TV, LG is jumping in the game with its own LG Smart Google TV. Tim Alessi, LG's director of new product development, said LG's new L9 chipset, a multi-core CPU with enhanced 3D capabilities, as well as a revamped user interface, will improve the Google TV experience. "It's a lot more user friendly, and the Google 2 platform will make it a much better experience," he said. A release date is set for early march but LG hasn't set a price. The TV will incorporate LG's CINEMA 3D passive glasses technology, a 2D to 3D conversion engine and the NetCast platform.
CINEMA 3D SMART TV LINE-UP
LG unveiled several new large-screen CINEMA 3D Smart TVs, between 55- and 84-inches.
When talking about the TVs, LG executives placed a big emphasis on new Smart TV features. LG has upgraded NetCast, its Smart TV platform, with an integrated search function for easier and quicker access to content. Consumers can also use new social networking services to share and "like" what they're watching. NetCast will be the platform in about 60 percent of LG's flat-panel TVs introduced this year.
The new LG Smart TV includes over 1,200 applications, more premium content services, as well as Adobe Flash and HTML 5, which helps it to function as a full browser.
New connectivity features include Intel's Wireless Display technology, designed for faster and easier connectivity between TVs and PCs, and Smart Share Plus, which helps users access content stored on mobile devices. Smart Share Plus also has a Screen Share function to stream TV content to mobile devices.
CINEMA SCREEN TV design will be featured in middle- and high-end 3D TVs, scheduled for launch during the first quarter. The new design reduces the bezel to one millimeter.



