LG Sneak-Previews 2011 CES Lines

LG Electronics took the wraps off a 55-inch flat-panel model – one SKU from what will be two new Full LED lines of 3D-capable LCD LED TVs carrying the company’s proprietary NANO picture- and brightness-enhancing technology. The sets are to debut officially at the 2011 Consumer Electronics Show and screen sizes will range from 47 to 60 inches.

“The benefit of NANO technology is ultimate picture quality and ultimate set thinness without sacrificing one for the other,” said LG’s Tim Alessi, director of new product development, at the showing.

NANO lighting technology, said Alessi, produces a more uniform distribution of light across the panel. The sets also benefit from improved localized dimming in both 2D and 3D modes with LG’s Micro Pixel Control. This year’s sets, said Alessi, are able to douse the brightness in black screen areas all the way to 100 percent versus the 2009 models’ 90 percent, and the screens offer 12 LED packages, each individually addressable for more precise light control.

The 55-inch set, shown in New York Dec. 14, is part of the new LW9500 series, which boasts a 480Hz screen refresh rate and a screen that is just .97-inch deep. The LW7700 series, just over one inch deep, will offer a 240Hz refresh rate, according to Alessi.

Select models in the series will begin shipping late in the first quarter of 2011, he said.

LG also showed its first soundbar solution: The LSB316 soundbar/wireless subwoofer system is a 2.1-channel bar with an iPod jack on the rear. The bar is approximately 1 1/2 inches deep and 42 inches wide, and is slated to be available in the first quarter, said John Karalis, LG’s retail training specialist for the Eastern region.

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