For the fourth year in a row, the Annual TV Shootout was dominated quite handedly by LG Electronics. Though there was some discussion regarding a close margin of error in one of the three categories (which resulted in an unexpected honorable mention), LG swept the three-category competition to take home all of the hardware in this year's TV Shootout.
Throughout the week professional calibrators Joel Silver, Founder and President of the Imaging Science Foundation, and Kevin Miller, President of ISFTV and Industry Consultant, used top-of-the-line equipment to put the TVs through a series of stress tests.
In a change from years past, the TV Shootout judging process was altered to help raise the profile of the event. Rather than open the competition up to an audience vote to help crown the top TV, a panel of expert judges was brought in to score the TVs across three different categories. Those categories included Studio Lighting/Home Theater, HDR Performance, and Streaming Performance.
The entrants in this year's Annual TV Shootout included six different 65-inch models from all of the top names in the TV industry. They were:
- LG's OLED65G7P OLED
- Sony's XBR-65Z9D Backlit LCD
- Sony's XBR-65A1E OLED
- Samsung's QN65Q9F LED Backlit
- Vizio's P65E1
- Westinghouse's WA65UFA1001 Amazon Fire TV Edition
LG finished at the top in each category, but was pushed in the Studio Lighting/Home Theater category by Sony's XBR-65A1E OLED. With scores that Miller and Silver determined fell within a very close margin of error range, Sony was given an honorable mention in the category.
"The honor of being awarded the overall top performer at the CE Week TV Shootout for the 4th consecutive year underscores LG's commitment to delivering the absolute best TV technology in the industry, period," Tim Alessi, Senior Director, Product Marketing for home entertainment at LG Electronics USA, said in a statement after the show. "Our 2017 OLED TVs are the ultimate expression of a cinema-quality experience in the home, being the first TVs in the market to offer stunning image reproduction and add Dolby Atmos sound quality to complete the home theater experience."
The results of the TV Shootout, even going back over the past several years, show just how strong OLED's lead has become over other TV technologies out on the market. Until this year, LG had the monopoly on OLED, but that changed at CES 2017 when Sony introduced its own OLED TV line with their X Series.