Like it or Not, Retail is a Social Game
To many, a social media site like Facebook, Twitter or YouTube is just another place for businesses to spend precious advertising and marketing resources. But it doesn’t cost a cent to launch a Facebook page or Twitter account. The primary resource necessary to promote via these platforms is time.
Social media presents the opportunity to connect with customers in ways traditional media tactics can’t provide. Unfortunately, many companies use social media as simply an extension of their one-way communication, pushing out their messages as monologue marketing. But social media allows for conversations, relationships and interactive dialogues with customers. Through these platforms, you can further develop lasting relationships and build trust.
So, here are a few recommendations to get you going.