For retailers of high end consumer electronics such as smartphones, tablets, e-readers, drones, digital cameras, and fitness watches, the customer’s retail experience can be just as important as loss prevention. Often the look, feel, and performance of the product on display in store, including the ability to interact and fully experience features such as menus and apps, can be crucial in a customer’s purchasing decision.
Yet retailers cannot let expensive merchandise “walk out the door” due to shoplifting or employee theft. According to the 2016 National Retail Security Survey (NRSS), retailer inventory shrinkage accounted for 1.38 percent of sales – up $1.2 billion from the previous year. In addition, 47 percent of retailers surveyed reported increases in overall inventory shrinkage.
Electronic loss prevention devices, which typically involve an alarm console, sensors, and related accessories, are the ideal way to display this type of merchandise. Now as a proliferation of new consumer electronics products hits the market and retailers face competitive pressure to reduce costs and staffing, a greater array of standard and custom options is further improving this category’s appeal in the industry.
Del Williams is a technical writer based in Torrance, California. He writes about health, business, technology, and educational issues, and has an M.A. in English from C.S.U. Dominguez Hills.