Seeking a way to help drive the virtual reality industry forward, a handful of major tech companies have come together to launch a new industry association. The Global Virtual Reality Association (GVRA) will serve as a standards- and best practice-forming body for the virtual reality industry. The who’s who cast of companies behind the group includes Acer, Google, HTC, Facebook, Samsung, and Sony.
In addition to bringing all of these companies together, the GVRA said its goal is to promote “responsible development and adoption of VR globally." Association members will be able to share and develop best practices for the industry, conduct research, and serve as a resource for consumers, policymakers, and industry professionals interested in virtual reality.
“VR has the potential to be the next great computing platform, improving sectors ranging from education to healthcare, and contribute significantly to the global economy,” the GVRA said in a statement on its website. “Through research, international engagement, and the development of best practices, the founding companies of the Global Virtual Reality Association will work to unlock and maximize VR’s potential and ensure those gains are shared as broadly around the world as possible.”