Make Room for the WellTech Boom
Whether driven by the necessity to tackle obesity, the appeal of making a healthy lifestyle even healthier, or simply the desire to take responsibility for their own well being, consumers are taking a more active role in their health and wellness.
In doing so, consumers are seeking electronics that can help them. The wellness technology (WellTech) category is gaining momentum, and there’s an opportunity to encourage it at retail.
Being healthy isn’t just about physical fitness anymore. In a recent study from the Consumer Electronics Association, The New Role of Technology in Consumer Health and Wellness, found that more than half of consumers are consulting healthcare providers for recommendations on health-tech devices. Why? People want overall lifestyle wellness through products that help them achieve better health. By understanding the dynamics of this new market, CE retailers can effectively target the WellTech consumer.