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Mastercard SpendingPulse: Huge Growth For CE on Thanksgiving

December 5, 2013
The story of this year's Black Friday is one of sales spreading to Thanksgiving Day itself- and that has extended to the consumer electronics category.

According to MasterCard SpendingPulse, whose findings were shared in a blog post, CE sales showed triple digit growth on Thanksgiving Day itself compared to 2012.

“MasterCard Advisors research has shown that 70 percent of consumer spend on Black Friday occurs at the first two stores a shopper visits,” Sarah Quinlan, Senior Vice President, Market Insights for MasterCard Advisors, said as part of the announcement.

 “With these kinds of holiday shopping statistics, it’s no wonder retailers are competing to open earlier and earlier every year so they can be the first to capture those critical dollars. And it appears this year, for the Electronics category in particular, it worked.”



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