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Maxell’s Dual-Pronged Marketing Courts Youth Market with mtvU Sponsorship, ‘Blow Away Guy’

Maxell teams up with MTV on campus filmmaking contest, called “Best Film on Campus”

February 2007 By Nancy Klosek
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One of the best personal measures of success of Blow Away Guy, says Patrican, is the reaction his college-age son’s poster got when it was tacked up on his door; all his dorm mates, he says, decided they absolutely had to have one.
 

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