MERA Acquires In Car Experts
The Mobile Electronics Retailers Association (MERA) announced Thursday that it has agreed to acquire In Car Experts (ICE.) The two groups had formed a partnership earlier this year.
ICE, the groups said, will maintain its current position, led by Jason Denton and Cory Mayo, while founder Robert Elliott will join the MERA Board of Directors. All ICE members will become MERA members.
“The decision to acquire ICE started with a partnership that we announced during CES,” said Chris Cook, president of MERA.
“As we discussed the elements of the partnership, we began to see how the benefits our organizations supplied to retailers were complementary. ICE represents the upper echelon of retailers that have demonstrated success on several levels. MERA supplies the proverbial ladder that helps retailers grow to that level of success. At that point, the conversation changed and evolved into the announcement we’re making today.”