MERA, ICE Form Partnership

In Car Experts (ICE) and the Mobile Electronics Retailers Association (MERA) announced during CES Monday that they are forming a strategic partnership. The tie-up will both double the number of ICE locations and add 75 members to MERA.

“Both MERA and ICE share goals for growing the industry through strategic marketing and education,” MERA President Chris Cook said in a statement. “MERA’s KnowledgeFest is the perfect venue to culminate the best and the brightest from both groups.”

“When successful organizations combine resources and work together, great things can happen.” ICE Executive Director Rob Elliott said in a statement. “We are excited about how this partnership will benefit members of both groups and feel as though any collaboration designed to increase business while lowering expenses is good for the industry as a whole.”

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